Private draft · scores pending APD review · not for parent use
Pipling.
ADD AGE
6-12 MOFirst foods · 6 to 12 months12-24 MOToddler · 12 to 24 months2-5 YRLittle kid · 2 to 5 years

The age band is all we remember. Never a name, never a birthday.

The answer before the aisle

Know what to buy before you get to the shops.

Pick your child's age and walk in with the shortlist already done. How we decide

How old is your little one?

The rules change with the age band, not the food. We never ask for a name or a birthday.

First foods

6 to 12 months

See the aislesToddler

12 to 24 months

See the aislesLittle kid

2 to 5 years

See the aisles
Younger than 6 months?
From 6 months

Before six months, milk is the whole menu.

Pipling starts at first foods, from around six months. For everything before that, your GP or child health nurse is the right person, and we will be here when the spoons come out.

Pipling never gives infant formula advice. That is a permanent promise, not a missing feature.

Behind every answer: 4,684 packaged products captured across 41 categories, every capture dated and versioned, checked by rules a dietitian reviews. No brand pays us, ever.

How we decide